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Be an Angelic Troublemaker

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This website is dedicated to the life and work of the late Bayard Rustin.

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"We need in every community a group of angelic troublemakers." --Bayard Rustin--

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Allen Jones has lived in San Francisco since 1960.

In the course of his activism on other matters concerning San Francisco, Jones noticed, and was surprised, as a 49er fan to hear that in December 2011, the NFL had loaned the San Francisco 49ers $200 million to build a new stadium 35 miles south of San Francisco.

Aware of the NFL’s "Commitment to the Community Letter" dated June 15, 2011 made it even harder to believe. NFL Commissioner Roger Goodell promised to support communities that support the NFL. But six months later, in December 2011, the NFL owners voted to loan the 49ers $200 million to leave the Black community of San Francisco that had supported the team for the last 40 years of the team's 67 years being in the city.

Jones firmly believes any sports team has the right to take its business anywhere it can make the most profit. However, there is a right way to leave and a wrong way to leave. Jones believes something was seriouly wrong with how the team moved away from San francisco's struggling Black community.

Looking into the matter further, Jones discovered more blatant hypocrisy by elected city officials of San Francisco concerning the 49er departure. That has caused Jones to revolt as a fan of not only the 49ers but also as a fan of "Everyone's favorite city."

In respect for the struggling Bayview Hunters Point where Candlestick Park was located and respect for the name San Francisco, Jones felt the duty to fight back.

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This site was created for the purpose of chronicling racism as viewed by its creator, of, the SF 49ers owner Denise York's now successful relocating of the team out of San Francisco. SF 49er Fan Revolt will continue to track racism on this same site as perpetrated by San Francisco City Hall, until major changes occur in policy decisions that affect the SF Black community.

 

Monday
Sep232013

Does Levi Strauss & Co. Respect SF Blacks?

 WANTED!


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A good pair of jeans, are a good pair of jeans. So why have I preferred Levi's over other brands?  I am all San Francisco and have viewed Levi Strauss & Co. the same way for years. In addition, reading the history of founder, Levi Strauss made his jeans the perfect fit for me.

Mr. Strauss began manufacturing his iconic jeans in 1853 San Francisco, establishing a great reputation on social issues in the process. Though he died in 1902, Strauss values and vision lived on. In fact, his values survived the 1906 San Francisco earthquake and fire. The company continued to pay their displaced workers. Today, I question Levi Strauss & Co. stated, "Values and vision."

"Levi's Stadium" naming rights agreement with the San Francisco 49ers for $220 million over 20 years has me asking where the company's values and vision appear in the deal?

Levi Strauss & Co. website's values and vision statement:

"Empathy — walking in other people’s shoes..."

"Originality — being authentic and innovative..."

"Integrity — doing the right thing..."

"Courage — standing up for what we believe..."

A $1.3 billion dollar stadium project relocated from the struggling SF Black community where the 49ers leased Candlestick Park since 1971, south of the city 35 miles to Santa Clara CA. Team owners then asked San Francisco elected officials for a favor. An option out of the team's $ 6 million year 2015 lease for the upfront fee of $1 million was granted unanimously by City Hall.

Mr. Strauss would have told current Levi's CEO Chip Bergh, "Walking in other people's shoes was never intended to be used to step on anyone."

Turner/Devcon, the lead construction companies on the project, reportedly sub-contracted only 1.6% of work to minority owned firms though they boasted of "20%" minority participation.

Authentic and innovative Mr. Strauss, known and honored for no prejudice, would have rejected the notion that less than 2% minorities are capable of building a stadium while 70% of the current roster (Black) possess the skill to play professionally.

Reprehensible describes the team's reasoning for blocking city efforts to improve blighted "Alice Griffith Housing" that sits across the street from Candlestick Park. 49ers feared construction would interfere with the team's season activities.

Doing the right thing, Strauss would have worked with, not against, the city to improve housing for the 49ers closest neighbor.

NFL commissioner, Roger Goodell vowed, in a June 15, 2011 letter that the NFL "Supports communities that support us." Six months later, NFL owners loaned the 49ers $200 million to move out of the struggling community that supported the team since 1971.

Strauss, standing for what he believed, would have told commissioner Goodell, "You broke your promise."

Sports teams have every right to look for greener grass. However, breaking every rule of respect in leaving a struggling community demands an answer. Did Levi Strauss & Co. co-sign this pattern of conduct by hitching its wagon to the San Francisco 49ers?

Content with my slightly expanded waste line, is partly why I am wearing jeans that do not fit me. The other reason is to protest blatant disrespect by the 49ers, National Football league, Levi's and SF City Hall towards a struggling San Francisco Black community.

Don't worry, out of respect for myself and America, I promise no sagging. Nevertheless, I will be wearing my current small collection of jeans until the 2016 Super Bowl, slated to be hosted by the city of San Francisco.

In my jean collection, there is only one pair of Levi's. However, in accordance with Levi Strauss & Co. stated policy, I will be donating all my jeans to charity.

Struggling communities across America where many NFL players got their start, rise up. First, tell current Levi's CEO, "These Jeans don't fit." It only takes a little courage to stop a lot of disrespect.

Send postcards to:

CEO Chip Bergh
Levi Strauss & Co.
1155 Battery Street
San Francisco, CA 94111